Instagram Ad Template Guide

This comprehensive guide helps you create effective Instagram ad templates, organised by different conversion goals. Here's a breakdown:

Key Categories of Templates

1. Building Following

• Templates crafted to increase profile followers
• Spotlight on sharing success stories and expertise
• Examples include weight loss journeys and money-saving advice
• Strategic hashtag usage for enhanced reach

2. Lead Generation with Free Offers

• Templates for promoting complimentary items and trials
• BOGOF (Buy One Get One Free) promotions
• Free trial offers
• Time-limited promotional templates
• Free resource downloads

3. Direct Sales Promotion

• Templates for clearance sales
• Weekend special offers
• Flash sale announcements
• Delivery promotions
• Event marketing templates
• Seasonal sale announcements
• Discount code promotions

4. Direct Message Engagement

• Templates to encourage private messaging
• Consultation booking prompts
• Competition and prize draw announcements
• Business coaching promotions

Key Features

• Ready-to-use template structures
• Customisable placeholders
• Hashtag integration suggestions
• Call-to-action variations
• Time-sensitive promotion formats

This guide helps online sellers create engaging social media content that drives specific actions, whether it's following a profile, claiming an offer, making a purchase, or initiating direct communication.

The templates are designed to be adaptable for various products and services whilst maintaining effective marketing principles and engagement strategies.